Job Description – Social Media & Content ManagerReporting to: Director
Status: Full Time
PermanentSalary: £25-30k DOE
Role Summary: The Social Media & Content Manager will be responsible for creating and executing the social media programme for multiple estate agent offices, driving brand consideration and engagement and delivering high value leads. This includes creating and posting varied content across Facebook and regular updates to Twitter, Instagram and personal brand pieces on LinkedIn as well as managing inbound social messages. A key part of the role will be in capturing and editing engaging photos and videos for use across social media, branch websites and email programmes. Manage and execute local marketing campaigns through ‘Brief Your Market’ email software to nurture both customers and prospects, generating leads, ensuring the customer is kept informed and supported throughout their journey. Graphic design experience is required to create local brand assets.
Experience required:· Background in social media, running paid and organic campaigns across Facebook, Twitter, Instagram and LinkedIn as a minimum· Proven experience of creating compelling content to drive both brand consideration and lead generation· Excellent videography and photography skills from capture through to editing· Photoshop experience beneficial - photopea.com and Canva· Strong editing and writing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques· Ability to create a detailed social media content programme· Monitoring and responding to customer feedback, comments and social media posts· Online community management and customer service skills· Ability and experience to create and execute engaging and results-driven email campaigns to customer and prospect database· Analytical mindset, continually monitoring performance and driving results, demonstrating ROI· Experience of working in a dynamic, fast-paced working environment· A self-starter, who is motivated, driven and enthused
Skills/Personality:· Creative· Organised· Analytical· Proactive· Practical· Trouble shooting· Motivated
Responsibilities· Develop a social media strategy with defined goals to increase brand awareness, consideration and lead generation· Reviewing competitors’ social media activity and identifying examples of best practice· Identify opportunities to work with local social media influencers and community groups· Performance analysis of all social media activity including both organic and paid for campaigns· Manage and respond to inbound social media messages and posts· Provide updates to the branch team of social media activity and future plans· Develop a local email programme that compliments the brand email campaigns, using ‘Brief Your Market’ software to nurture prospects to leads, cross-sell financial services and other products to the database and keep customers informed and supported through their journey· Analysis of email campaigns to ensure ROI