Reporting to: Head of Land & New Homes
Purpose: To work with all CGEAL departments in order to drive market share, revenue and profits from New Homes and related third party income
Key Responsibilities:
• To take responsibility for the CGEAL lettings register of PRS lettings sites and drive various lettings activities to ensure acceptable let through and occupancy rates
• To be responsible for the process of bringing PRS lettings sites to market effectively to include all aspects of marketing for PRS lettings sites, working within budgets agreed
• To work closely with the Marketing Manager and Marketing Team on the design of all related branded marketing material to agreed budgets and to ensure that CGEAL are compliant in all matters related to PRS lettings
• Responsibility for Client management of all PRS lettings site clients as the first point of contact for all matter related to the marketing and lettings activity of PRS lettings sites. During tenancies liaise with the Property management and renewals teams to ensure continued client and tenant care in preparation for the next marketing opportunity
• Oversee PRS site activities & marketing to ensure the reputation of the site, client and employer are enhanced through tenant periods of occupation to ensure the ongoing viability of the site and its ability to demand market leading rent and tenant quality.
• Recruitment and selection of CGEAL PRS lettings department staff to approved budgets
• Day to day responsibility for all Lettings staff employed by the PRS lettings department in the activities of renting PRS lettings sites to include all observations, one to ones, performance management reviews and HR related meetings
• Work with SLT (centralised Specialist Lettings Progression team) to ensure lets are set up to best practice standards and help drive the conversion and speed of the lettings pipeline to exchanges by ensuring clients are fully prepared and that quick exchange target dates are set for all deals
• Increase our penetration and market share of the PRS lettings market by targeting developers for agent free sites, sites traditionally considered for sale but where they would suit well the lettings proposition and converting tail end units from tied sites as well as drive additional instructions to branches through investor purchases that you become aware of through dealing with sites being marketed for sales
• To be the main liaison between the PRS lettings department and Branches and drive lettings activity/traffic from CGEAL branches to PRS lettings sites
• To work alongside other departments in order to prepare detailed business plans regarding any department investments such as manning or marketing a new site to ensure that decisions are made based on profit
• To work closely with the New Homes Sales Manager to assist in Sales activities with specific reference to the driving of instructions for CGEAL New Homes
• To take responsibility for all health and safety related matters with regards to the marketing of PRS lettings sites such as site safety
• To ensure that levels of third party sales and cross sales of CGEAL and approved partner products are to target levels
PRS LETTINGS MANAGER Tasks:
• To attend conference calls and branch meetings with managers to discuss lettings performance
• To be aware of all potential PRS lettings site instructions and to regularly contact developers to obtain instructions
• To assist the New Homes Sales division with research into pricing for sites and attend branch and site visits and meet with developers to discuss appraisals/pricing
• To proactively arrange and attend meetings with developers to pitch for new instructions
• To regularly attend PRS lettings sites including special product launches which may take place outside of standard contracted hours
• To keep in regular contact (minimum once weekly) with all PRS lettings developer clients and report feedback to them on lettings progress and pricing strategy
• To speak to the SLT manager weekly to discuss progress on the PRS lettings pipeline
• To organise the advertising of sites to include press advertising, boards and internet
• To attend operational meetings to report on activity and results
• Daily management of all PRS lettings department staff whether based centrally, on site or in CGEAL branches
• Continuous review of all marketing material to ensure its relevant and up to date and meets both the needs of the client and CGEAL
Person Specification:
• An individual with high standards of personal presentation
• The ability to produce and interrogate reports
• A skilled lettings person able to secure financially profitable instructions and lettings opportunities on behalf of the company
• Skilled manager of sales people; able to motivate individuals against targets and to achieve record successes
• Structured and organised individual; able to ensure business standards and company business priorities are maintained and focused upon across multiple sites
• A person with a high degree of personal integrity to ensure the reputation is maintained at all times
• An ‘ideas’ person able to develop proposals for raising departmental and wider regional profile for the Main KPI’s to be measured
• Number of lets generated in units and £ for any period against targets agreed
• Number of instructions listed and fees listed in £ and % fee for any period in PRS lettings, as well as through investor purchases from developers
• Current stock units and fee value £ and %
• Lettings units and £, let through rate
• Property management % for any period
PRS LETTINGS MANAGER
• Income/profit for any period
• Penetration/market share %
• Sales Site leads generated for Sales New Homes division
• Investor leads generated for Branches
• 3rd party penetration rates across FS, tenant income protection, Deposit replacement services, maintenance and refurbishment, Utilities and broadband.